Facial action coding as a future trend – Erika Rosenmberg

FACIAL ACTION CODING AS A FUTURE TREND

Erika Rosenberg will be our next speaker at the Future Trends & Inspirational Mentorship

The next event of the Future Trends & Inspirational Mentorship scheduled for the 20th of May will see the participation of the greatest expert of facial micro-expressions in the world.

Erika Rosemberg begins to study the relationship between behavior and physiology first in the field of neuroscience then in Health Psychology at the University of California. Here she meets Paul Ekman, author of the neuro-cultural theory of emotions, becoming then his scholar. With Ekman, in addition to shared research on the subject, she writes the manual What the face reveals, a text that collects the main and most important researches of the Facial Action Coding System. The so-called FACS is today the most famous and reliable method for reading facial expressions; a coding system that has established itself in the scientific field as the most effective and complete tool for the study of facial expressions. Widespread in the scientific community and used in the FBI training programs and other security-related services, the coding system is today the object of research of several different disciplines and various publications.

Currently Erika Rosenberg, besides holding seminars all over the world, is also a professor at the Center for Compassion & Altruism Research at Stanford and a meditation teacher at the University of Berkeley, thus dealing with the connections between science and meditation, both as an expert in coding facial expressions and both as a scientist who studies emotions.

Her charismatic presence and expertise have also inspired the creation of the character “Gillian Foster” (Kelli Williams), co-protagonist together with “Cal Lightman” (Tim Roth) of the famous TV show “Lie to Me” (2009).

Connected to our offices via Robotic Presence from California, Rosenberg will lead us in the understanding of how feelings are revealed in our facial expressions and how social factors can influence our emotional signals. During the mentorship, we will analyze current and future applications of the facial analysis, applications also linked to new technologies: from human resources to negotiation, from the doctor-patient relationship, to education, up to cinema and media.

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Anticipate the future to be a Leader – William Higham

ANTICIPATE THE FUTURE TO BE A LEADER

January 29, 2020: First event of the Future Trends & Inspirational Mentorship with the futurist William Higham

The future consumer’s behavior and the company’s ability to anticipate their needs and expectations; the strategies that brands must implement in order to be prepared for the challenges of the market. These were the main themes of the first Future Trends & Inspirational Mentorship, a program created thanks to Beyond International’s expertise in the field of managerial consultancy and designed to immerse people in the change that’s currently taking place, with days of discussion with international experts connected via robotic telepresence.

First distinguished guest of 2020 William Higham, consumer strategist, futurist and founder of “Next Big Thing”, a company that has worked on the strategy of a wide range of national and international brands: from the BBC to HSBC, from Sainsbury’s to Siemens. A global authority for the customer-oriented innovation that combines passion and strategic inspiration with insights into the behavior of future consumers. At the heart of his analysis, backed by more than thirty thousand hours of experience on the field, William identified the exponential growth of technology in the upcoming years, which will make the world even more chaotic and stressful and will lead people to seek comfort in their protected spaces.

Focusing on this trend, he analyzed what are the factors that will be chosen by brands in the near future, what will be the target of emerging consumers and what will companies need to create new future-proof business strategies, a topic also addressed during the “Socratic lab”, the following segment of the Future Trends & Inspirational Mentorship.

Following the claim “experience is not what happens to us, but it is what we do with what happens”, the Mentorship lab focused on sharing and assimilating the information acquired during the meeting with Higham. The lab follows the line of the so-called Future Literacy, a new UNESCO’s skill for 2020, which aims to make the ability to anticipate the future a trainable competence.

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Leaders Acquisition & Market Analysis

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Vuoi accrescere le tue opportunità di business?

Contatta i nostri Growth Experts per una consulenzasul Change Management.

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